Product Creation Guiding Philosophy

Pure in spirit and soul, to dream and create great tasting quality products with and by the intellectually challenged youths.

Product Concept

NJ Muffins & Cheese Dips product ranges have been conceived with the intellectually challenged youths trained and being part of the product creating process. In which, these products are prepared and produced by the intellectually challenged youths, and therefore forms an integrative work process for the social enterprise business.

NJ Social Enterprise Product Ranges

Social Enterprise Products created with our intellectually challenged youths
NJ Cheesy Egg savoury muffins
Banana walnut muffins

Will be adding on more cheese dips & muffins flavours to the below list soon!

NJ Savoury Muffins
First ever being offered in Singapore, with unique flavours:

  • Cheesy egg
  • Buttermilk sausage
  • Italian meatball

Sweet Flavoured Muffins
Popular flavours:

  • Cranberry yoghurt
  • Oero
  • Banana walnut
  • Apple cinnamon
  • Kit-kat
  • Green tea pumpkin seed
  • Coffee crumble
  • B/W (chocolate & cream cheese)
  • Chocolate chips
  • and many more upcoming flavours...

Baked Assortments with Fresh Ingredients
Classics includes:

  • Oreo cheesecake
  • Carrot cake with cream cheese spread
  • Red velvet cupcakes
  • Choocolate banana
  • Orange cake
  • Lemon sliced cake
  • and many more new recipes...