Social & Business Philosophy

The origins of Believe NJ is rooted in the simple desire and passion to tap the inherent talents of intellectually challenged youths to give them a sense of purpose and worth. The intellectually challenged youths progress through specialised work process training and psychological care and support after assessments. Combining cause, passion and vision, the business and product model — Believe NJ (Muffins) Social Enterprise Model was conceived based on values of Believe NJ's social cause.

Development of Believe NJ (Muffins) Social Enterprise Model

The whole process of defining and implementing the business model that works for the intellectually challenged youths was developed, tested and fine-tuned over a period of 3 years. A synergy of psychological and behavioural change methods was combined with modified F&B work process training for the intellectually challenged youths to develop and test solutions to determine work level skills and possible employability model and next course of action.

All intellectual property rights of Believe NJ (Muffins) Social Enterprise Model is developed and owned by the founders of Believe NJ — Nicole and Jenny.

Research Methodologies

A representative of the types of disabilities sampling was adopted to develop Believe NJ (Muffins) Model

Selection criteria

  • 15 years and above
Level of disabilities:
  • Low to moderate functioning
  • Moderate functioning
  • Moderate to high functioning
  • High functioning
Types of disabilities:
  • Down's Syndrome
  • Developmentally Slow
  • Autistic
  • Slow Learners

Training Framework

The objectives for each level of work process training has to be achieved before each intellectually challenged youth progresses to attain advance and finer skill sets.

Solutions Towards Employability

Formation of Teams
  • Creating work teams is crucial towards the success of employability for the intellectually challenged youths. This is due to the fact that latter need high levels of motivation and incentives to ensure that they complete their given tasks together.
  • The intellectually challenged youths need to be continuously reminded of the work process; therefore, the mentor has to work and lead them as a team of 3 to 4 to achieve collective and competency results.
  • The team groupings varies based on the strengths of each intellectually challenged youth.
Parameters of work processes must be tied to
  • Industry standards for competency assessment
  • Psychological intervention and behavioural modification as and when necessary for the youths

Baking Process

Sift Flour → Taking Measurement → Prepare Batter → Before Baking → Send to Oven → Quality Control